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Field
Advertising / Product staging
Focus
Full commercial block in 3D
Software
Cinema 4D, Redshift, After Effects
Energy Drink Commercial
3D staging of a complete commercial block for a fictional energy drink, with a strong focus on momentum, freshness, material detail and bold product presence.
Highlight video
Momentum and product impact in 3D
This video section concentrates the core advertising impact of the project. The focus lies on an energetic overall staging, strong material response and a clear visual presence that makes the product feel polished, bold and attention-grabbing.
Selected insights
Detail renders, clay and wireframe
This selection presents the project from multiple perspectives, with two final detail renders plus complementary clay and wireframe views. That way, both the visual impact and the technical construction of the commercial block become visible.
Overview
Making energy, freshness and impact visible
A concise look at the project goal, advertising impact and creative focus.
The goal of this project was to create a full commercial block entirely in 3D. At its core is a polished product presentation designed to communicate momentum, freshness and energy with a clear visual focus on the product itself.
Scope
My contribution
The key production steps from texturing to final compositing at a glance.
- Can texturing
- Concept and animation of the camera moves
- Creation of the droplets and droplet animation
- Modeling and texturing of the ice cubes
- Mist effects, lighting and rendering
- Final polish in After Effects
Next step
Planning a similar advertising project?
Whether you need a product film, a commercial spot or a striking visual product staging, I would be happy to help create a strong 3D execution with clear visual impact.